Tracey Hill

Tracey Hill

Market research professional with over 20 years' experience, specialising in data visualisation and report automation.

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AutomaTable? Smarter tables that are easier to visualise and automate

Before Christmas I spent some time working with tables on a seven-country study, and going Grrr. It seems to me that the main purpose of tables is to provide the aggregated data that populates a visual report. I’d be interested…

tracey January 9, 2015 Uncategorized Read more

All I want for Christmas is…better PowerPoint

It’s not asking much. I’d just like to be working with a data visualisation package (since that’s what the MR industry uses it for) that’s a bit fitter for purpose. And I do admit that PowerPoint 2013 is better than…

tracey December 19, 2014 Uncategorized Read more

Visuals should come as standard

When I started in market research, the main deliverable we were passing to my very first client was a set of tables, one for each country we were researching for them. The client, a specialist research buyer within an insight…

tracey December 12, 2014 Uncategorized Read more

Five things you can do with PowerPoint macros

I’ve recently discovered how to do a number of things in PowerPoint using inbuilt VBA (Visual Basic), ie by writing PowerPoint macros, which cannot, as far as I know, be done automatically as part of automation software packages. This means…

tracey November 7, 2014 Uncategorized Read more

Multicoloured dream – using colour in a structured way

Having blogged last week that sometimes it’s best to take out the extraneous colour from a report, I now find myself working on one of the most multi-coloured reports I’ve ever seen – and it’s an absolute joy. The report…

tracey October 3, 2014 Uncategorized Read more

Information or decoration? How we use colour in reporting

In brand and advertising trackers, it’s quite common to colour charts according to the actual brand colours. For example, the bars and line for Coca Cola would be red and Pepsi blue throughout the presentation. It’s easy to automate this…

tracey September 26, 2014 Uncategorized Read more

Scottish Referendum Poll Visualisation

Here’s a quick graphical interactive of polling history during 2014 and the actual result. It’s been a fascinating journey!

tracey September 19, 2014 Uncategorized Read more

Friday Auto Charting: a simple way to get to charts quickly

I’m using the blog this week for a bit of shameless marketing. A number of people have said to me that they would love to find a way of getting their data into visual format without having to do a…

tracey September 12, 2014 Uncategorized Read more

Is the DIY approach to survey reporting a good thing?

In a recent webinar, What’s Hot in Market Research, consultant Ray Poynter described the growing trend for what he called “DIY research”. This includes scripting tools such as Survey Monkey, but also specific aspects of the research process. Reporting must surely…

tracey September 5, 2014 Uncategorized Read more

Going round in circles: exploring circular visualisations

  I’ve seen a couple of excellent circular visualisations recently, like this on length of commutes from the world of print – appearing in the April 2014 edition of National Geographic (I can’t find an online equivalent). It tells a…

tracey July 18, 2014 Uncategorized Read more
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