Tracey Hill

Tracey Hill

Market research professional with over 20 years' experience, specialising in data visualisation and report automation.

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Author: tracey

A visualisation that ticks all the boxes

The FT Data Blog published a visualisation of EU unemployment that is a real pleasure. There are a number of things I really like about this blog: The amount of data is pretty impressive… – anyone vaguely interested in the…

tracey July 14, 2014 Uncategorized Read more

Challenges faced by the independent researcher

I’ve recently joined the ICG (Independent Consultants Group), an association of around 400 freelance researchers. We had our summer party last night, and what a fun event it was. I found it refreshing to talk to people who were extremely…

tracey July 4, 2014 Uncategorized Read more

Five things you need to know before purchasing an online reporting tool

A review of the tools available for building online reports (collectively known as dashboards) reveals that there are five very important questions which you need an answer to before being able to make a decision about purchasing a dashboard product.…

tracey June 27, 2014 Uncategorized Read more

Instant market research insight – is it possible?

This week I was given a demo by Intellection of their Insight Out software, or not so much a demo but a detailed explanation of their approach to survey research and just how different it is. We are all aware…

tracey June 20, 2014 Uncategorized Read more

The survey research process: Is the way we work completely outmoded?

When I first started in market research, the main client deliverable on the first tracking study I worked on was sets of tables. Presentations in PowerPoint were an additional extra, occurring at key stages in the reporting cycle. Things have changed.…

tracey June 13, 2014 Uncategorized Read more

Up against the clock: data visualisation innovations in the real world

At Research Club on Wednesday, I was explaining to a senior agency researcher that I specialise in thinking up new ways of visualising survey data. That’s all very well, he said, but when I only have two days from the…

tracey June 6, 2014 Uncategorized Read more

Using a “Big Data” approach for survey research

Last Thursday, 800 people spent a sunny evening in Brighton packed into the Dome Theatre to see David McCandless present on Information is Beautiful. That’s a fair sized audience for a subject I might have thought was a bit geeky.…

tracey May 29, 2014 Uncategorized Read more

European Election Results 2014

Here are the final European Election results for all GB regions for 2014 compared with the 2009 results.

tracey May 16, 2014 Uncategorized Read more

Public perceptions versus statistical reality

This is not a new finding but it’s worth remembering again on the brink of an election. The British public’s perceptions of statistics when it comes to sensitive topics like immigration, welfare claimants and teenage pregnancy are way out of…

tracey May 14, 2014 Uncategorized Read more

Will low price reporting dashboards ever be flexible enough?

I’ve been looking at a number of online reporting tools this week offered by E-tabs, Kicktag (the Cosmos product) and Data Liberation. Two out of three of them essentially have a full serviced dashboard offer, as well as a self-service…

tracey May 9, 2014 Uncategorized Read more
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  • Great questions coming in from #insight15 at the @TheICG stand - curious researchers asking questions of our 400 indie researchers #ICGYQA
    about 4 years ago
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  • RT @TheICG: Test the collective expertise of the ICG at the Insight Show! All research related questions answered by our e-group. Stand IB2…
    about 4 years ago
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  • RT @InsightFountain: Do you have something you'd love to ask a researcher but haven't got round to? Come and ask the ICG at Insight 15 #ICG…
    about 4 years ago
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  • RT @_sam_neill: #insight15 #ICGYQA What defines insight? One member of @TheICG suggests 'game-changing new understanding' - visit stand IB2…
    about 4 years ago
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  • Not long now before fun starts at #insight15 - get curious at @TheICG stand & ask any question you can think of (research-related!) #ICGYQA
    about 4 years ago
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